About  —

Oh, hey there! I'm Isabell De La Cruz, founder of Chiarashine Photography and the gal behind the camera.

01.

What is "Chiarashine?"

What's in a name? We love being asked about our name - it gets at the heart of who we are! Chiarashine finds its roots in the term "chiarascuro", an artistic technique that exemplifies the contrast of light and dark in a composition. It's a metaphor for our lives; we have been through dark times, but we believe we are fearfully and wonderfully made and that we have been drawn out of that darkness to become purveyors of light. We choose to shine, to expose the lovely, to share boldly and to seek the beauty in every moment.

"Chiara" is Pronounced: "Kee-Ahr-Rah"

01.

What is "Chiarashine?"

What's in a name? We love being asked about our name - it gets at the heart of who we are! Chiarashine finds its roots in the term "chiarascuro", an artistic technique that exemplifies the contrast of light and dark in a composition. It's a metaphor for our lives; we have been through dark times, but we believe we are fearfully and wonderfully made and that we have been drawn out of that darkness to become purveyors of light. We choose to shine, to expose the lovely, to share boldly and to seek the beauty in every moment.

THE STORY BEHIND THE NAME

no. 1

About

Passionate people. Stories that Shine.

Chiarashine Photography is a San Francisco-based wedding & brand photography studio owned and founded by Isabell De La Cruz. Isabell seeks to shine a positive light on each of her clients, finding and celebrating the goodness, kindness, and wonder in the subjects of her photography (whether in the wedding, brand, or non-profit industries). Isabell’s clients love that she treats them with respect, truly cares about them (many clients become friends of hers), and represents them authentically as their best selves. Serving diverse and underrepresented communities is a priority for Chiarashine, and Isabell loves using her talents to bring light and awareness to passionate people and impactful causes. Although beautiful aesthetics are a mainstay of her work, telling meaningful stories and showcasing the goodness in each moment is always her ultimate goal (and what she’s known for). Chiarashine chooses to champion the best in others, share boldly, treat others with kindness, and seek beauty in every moment.

My Life in photos

No. 2

A Peek Into Our Lives—

I own more cameras
than I own shoes

It's not the destination,
it's the journey and who you choose to bring with you 

let's be real,
he runs the biz. 

this is our puppy loaf. 


WE LIVE IN A LITTLE COTTAGE IN A BIG CITY

We took a chance and chose SF as home. 

One time, I was both the photographer and a bridesmaid
at my filmmaker bestie's wedding. 

we've followed our couples on adventures all around the world

Countries we've visited

Powerful, story-based photography for inspiring and heart led humans.

stories that light up the world

28

Weddings photographed

281

times I'll probably reach for coffee
a day

5

years in business

11

Let’s do this thing!

Say hEEey and book a call!

send an inquiry

let's make

some photo magic

Let's

create

something

something

Beautiful